Microsoft has changed its logo after a gap of nearly 25 years just before the launch of Windows 8, Windows RT, Windows Phone 8 and all the new computing devices that will accompany these new operating systems. The previous Microsoft logo appeared in 1987 and has become a well-recognised symbol of the company.
It’s all part of Microsoft’s plan to offer a seamless visual style across all of its software and operating systems. The new logo features the name “Microsoft” in the Segoe font â€” a font Microsoft owns and has used in its products and marketing for several years. The font also figures prominently in the new Windows 8 user interface.
“The symbol’s squares of color are intended to express the company’s diverse portfolio of products,” explains Jeff Hansen, general manager for brand strategy at Microsoft. The “f” and “t” in the name “Microsoft” are connected in the new logo, just as they were in the old. “It was one of the subtleties we thought we could bring forward,” Hansen said.