As per a study released by search engine giant Google, India ranked second after the US in the number of education queries on Google and IIT Delhi and IIM Ahmedabad were the most searched in their respective categories. India was ranked 8th in 2008 and is now climbed to position behind only to US.
The study titled â€˜Students on the Webâ€™ also noted that over 60 per cent Indian students with access to Internet use the medium as their first source to research for information related to courses and institutes. Education-related queries on Google in India growing at over 46 per cent year-on-year, which highlights how important it is for institutes to have a strong online presence. Out of all education related search queries on Google, over 40 per cent was related to higher education.
As per the study, IIMs in Ahmedabad and Bangalore figured in the list of most searched IIMs, while Delhi and Chennai IITs were the most searched IITs. In the list of the most-searched private educational institutes, Sikkim Manipal and Amity universities came on top.
The Google research also said search queries from mobile phones have grown considerably, showing a growth of over 135 per cent year-over-year and amounting to over 22 per cent of all education-related queries.
The study was done by combining insights from Google search internal tool between January 2011 and June 2012 and an offline research conducted by TNS Australia inÂ Bangalore, Mumbai, Pune, New Delhi, Kolkata, Hyderabad and Ahmedabad.